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Media Kit · August 2026

Spark Growth

Personal growth, positivity & mental wellness — reaching millions every month.

663K
YouTube Subscribers
388K
Instagram Followers
5.35M
Monthly YouTube Views (July)
United States
#1 Market · ≈50% of Instagram · 37% of YouTube
YouTube
July 2026 (Jul 1–31)
663K
Subscribers
5.35M
Views (July)
TBD
Unique Viewers · confirm YT Studio
38.2K hrs
Watch Time (July)
TBD
Avg % Viewed · confirm YT Studio
TBD
Returning Viewers · confirm YT Studio
0:48
Avg View Duration
2×/day
Posting Frequency
Pending — YouTube Studio Unique Viewers, Avg % Viewed and Returning Viewers for July are not in the analytics DB. Pull from YouTube Studio (Audience/Engagement, Jul 1–31) before publishing.

Top Performing Videos · lifetime evergreen (all-time views)

1
12.8M
The Gift of True Friendship
2
5.5M
Same Parents, Different Childhoods
3
3.5M
A Reflection On How You See Yourself
4
3.2M
The Cost of Pleasing Adults

Gender

Male 51.1%
Female 48.5%

Age Breakdown

35–44
34.4%
25–34
29.1%
45–54
15.8%
55–64
7.7%
18–24
4.9%

Top Countries

🇺🇸 USA
37.3%
🇬🇧 UK
8.0%
🇨🇦 Canada
6.2%
🇩🇪 Germany
5.6%
🇮🇳 India
4.7%

Household Income · carried from June (not in DB)

Top 10%
36%
11–20%
20.7%
21–30%
11.3%
31–40%
9.9%
Bottom 50%
17.9%
Instagram
July 2026 · monthly figures pending from Ricardo
Pending — Ricardo (July IG) Instagram is not in the analytics DB; monthly reach, views, interactions and engagement come from Ricardo's IG Insights export. Cells below marked TBD await his July numbers. Follower count (388K) is confirmed.
388K
Followers
TBD
Accounts Reached · Ricardo
TBD
Video Views · Ricardo
TBD
Total Interactions · Ricardo
TBD
Engagement Rate · Ricardo
TBD
Non-Follower Reach · Ricardo
99.5%
Reels Format
2/day
Posting Frequency

Interaction Breakdown · July pending from Ricardo

TBD
Likes · Ricardo
TBD
Saves · Ricardo
TBD
Shares · Ricardo
TBD
Reposts · Ricardo
TBD
Comments · Ricardo

Gender (Followers) · carried from June (Ricardo)

Male 44.9%
Female 55.1%

Age Breakdown (Followers) · carried from June (Ricardo)

35–44
35.8%
45–54
23.8%
25–34
19.1%
55–64
12.2%

Top Countries (Followers) · carried from June (Ricardo)

🇺🇸 USA
49.8%
🇬🇧 UK
7.2%
🇦🇺 Australia
5.5%
🇿🇦 S. Africa
4.2%
🇨🇦 Canada
4.5%

Top Cities (Reach) · carried from June (Ricardo)

New York
1.4%
Melbourne
1.2%
Sydney
1.2%
London
1.2%
Cape Town
0.8%
Why Brands Partner With Spark Growth

Core Audience

35–44
Top age bracket across both platforms — adults with real purchasing power and genuine interest in self-improvement.

US Market Dominance

~43%
Combined US audience share across YouTube (37.3%) and Instagram (49.8% · Ricardo). Anglophone-first reach.

High-Income Audience

56%
YouTube audience in top 30% household income bracket — well-positioned for financial wellness, health, and premium lifestyle brands. (income data carried from June)

Viral Reels Engine

60+ Reels/mo
2 Reels per day, 70.2% of reach from non-followers (Ricardo, June). Strong organic discovery at scale.

Sponsorship Packages

Two models across every short-form placement — lead with Pay Per Views (CPM), which scales with viral Shorts and Reels. Flat / logo rates are the entry, small-brand test tier.

YouTube — Long-Format Integration
30–60 Second Insertion
$2,800
per long-format video · flat rate
Brand insertion within a regular long-format video. 80.8% average viewed — your message reaches a genuinely attentive audience.
  • 30–60 second branded segment
  • Natural integration within content
  • Brand-approved script
  • Link in video description
YouTube Shorts
Recommended
Pay Per Views — CPM
$2.75
CPM · starting rate
Pay only for views delivered — the model that scales with a viral Short. Volume tiers reward larger commitments with lower CPM rates.
Minimum BudgetCPM Rate
$750 minimum$2.75 CPM
$1,500 minimum$2.50 CPM
$2,250 minimum$2.25 CPM
$2,750 minimum$2.10 CPM
$3,000+$2.00 CPM
Minimum buy: $750 ≈ 270,000 guaranteed views (at $2.75 CPM).
Guaranteed performance: on CPM / performance deals, the agreed view target is guaranteed. We keep posting until we reach it: if videos underperform, we run as many more as it takes, at no extra cost. (If hitting the agreed views needs 10 videos instead of the planned 5, we run 10.) You're paying for the result, not the post count.
Logo insertion only — the brand's logo is placed in the video. We do not talk about or mention the product in the content.
Entry tier
Flat / Logo Integration
$300
per Short · small-brand test
A simple, fixed-cost way for smaller brands to test the channel. Brand logo integrated into individual Shorts, with volume discounts.
  • Single Short — $300
  • 5-pack — $250/ea ($1,250 total)
  • 10-pack — $200/ea ($2,000 total)
  • Logo placement, brand-approved
Logo insertion only — the brand's logo is placed in the video. We do not talk about or mention the product in the content.
Instagram Reels
Recommended
Pay Per Views — CPM
$2.75
CPM · starting rate
Pay for views delivered across Reels — the model that scales with a viral Reel. Same volume tiers as YouTube Shorts: scale your spend, lower your CPM.
Minimum BudgetCPM Rate
$750 minimum$2.75 CPM
$1,500 minimum$2.50 CPM
$2,250 minimum$2.25 CPM
$2,750 minimum$2.10 CPM
$3,000+$2.00 CPM
Minimum buy: $750 ≈ 270,000 guaranteed views (at $2.75 CPM).
Guaranteed performance: on CPM / performance deals, the agreed view target is guaranteed. We keep posting until we reach it: if Reels underperform, we run as many more as it takes, at no extra cost. (If hitting the agreed views needs 10 Reels instead of the planned 5, we run 10.) You're paying for the result, not the post count.
Logo insertion only — the brand's logo is placed in the video. We do not talk about or mention the product in the content.
Entry tier
Flat / Logo Integration
$250
per Reel · small-brand test
A fixed-cost entry point for smaller brands. Strong engagement for this audience size.
  • Single Reel — $250
  • 7-pack — $200/ea ($1,400 total)
  • Logo placement, brand-approved
  • 70.2% non-follower reach per Reel
Logo insertion only — the brand's logo is placed in the video. We do not talk about or mention the product in the content.

🔁 Shorts + Reels, one budget

Shorts and Reels can run as a single combined CPM campaign at the same rate / value — one performance budget delivering guaranteed views across both formats.

Full-Platform Bundle

One campaign across YouTube long-format, Shorts, and Instagram Reels. Maximum reach, one conversation.

1× YouTube Long-Format Integration 3× YouTube Shorts 3× Instagram Reels
$4,000
flat rate · ≈10% below à la carte ($4,450)

Boosting & whitelisting: +50% if the brand amplifies the Short or Reel as a paid ad (through their own account or as whitelisted media); contact us for terms.  ·  Brand safety: All integrations are subject to content approval. Spark Growth reserves the right to decline partnerships that conflict with its mental wellness positioning.  ·  Exclusivity: Category exclusivity available on request; pricing discussed per campaign.

Let's work together.

Brand partnerships, sponsored content, and collaborations.

say@hellosparkgrowth.com
© 2026 Spark Growth · YouTube data: July 2026 (Jul 1–31), as of Aug 5, 2026 · Instagram July figures pending from Ricardo · Engagement rate calculated on followers base